Aalto Cruises Identity

Logo Design

Tasked with designing a logo for a service-providing company, I made up a cruise line called Aalto Cruises. This company’s name (meaning wave in Finnish) heavily inspire my creative direction. By combining the letters A, T, and L into a single symbol, I used the angles in the crossbar and stem of the A to guide the eye in an upwards and then downwards motion. This movement mimics the curve of a wave. The logo’s bold and dynamic lines communicate Aalto’s sense of adventure and reliability to their potential passengers.

Featured in Auburn University’s 2024 Design Show