Stars & Spice Packaging Suite

Logo and Packaging Design

Stars & Spice is a fictional spice company seeking to introduce quality American grown spices to the market. They wanted their logo to feel inviting and nostalgic, but with a modern twist. The final logo embodies this through the soft curves of the serif ampersand that communicates friendliness and the clean sans serif type framed by an outlined rectangle that nods to vintage packaging motifs. Meanwhile, the color pallet breathes new life into the design with high contrast hues that can be easily mixed and matched. Expanding on the logo, I designed a packaging suite composed of two spice jars, as well as a vanilla extract bottle and box.

Featured in Auburn University’s 2024 Design Show